It was interesting to note a couple of points both Dr. Clemons and the industry panel made:
- A model based on managing customer experience is superior to one bogged down in managing content (when one panelist said "don't build planets, build satellites" - I think he was expressing essentially the same idea). Makes perfect sense when you think about it.
- Social content can have great value, and piggybacking referrals is a business model with high-potential (interestingly, both chose to cite tripadvisor.com as a good example of this). Again, not surprising, but worth noting as a lead dog in the hunt for business models.
- Looking down the road, social search has big potential.
- The traditional approach to advertising is not well-suited to the web. However, marketing that focuses on building relationships can create value for both sellers and buyers.
- "Living web beta" is a great concept, not only for crowdsourcing R&D but also as a marketing strategy. That is, putting out a product earlier in the development process than you might've historically (along with the appropriate caveats) can not only improve the ultimate product's value proposition, but it also helps build relationships and engagement levels with future customers.
- Bringing mobility to web 2.0 is an extremely high potential area. To be successful, products will need to offer relevant, time sensitive and actionable information.